Responsible for planning, executing, and optimizing digital marketing campaigns across multiple online channels to increase brand awareness, generate qualified leads, drive sales, and enhance customer engagement. The role involves managing digital advertising, social media platforms, content creation, website performance, email marketing, and analytics to support overall business growth.
- Key Tasks & Responsibilities:
Plan, execute, and optimize digital advertising campaigns across Google Ads, Meta, TikTok, and LinkedIn.
Manage social media platforms, develop content calendars, and grow audience engagement.
Improve website visibility through SEO best practices and landing page optimization.
Create and manage email marketing campaigns, newsletters, and automated customer journeys.
Develop marketing content and coordinate with creative teams to ensure brand consistency.
Monitor campaign performance, analyze data, and prepare regular performance reports with actionable insights.
Conduct market and competitor research while collaborating with internal teams to support business objectives.
