To develop and execute strategic marketing plans to enhance brand visibility, drive showroom traffic, support vehicle sales, and strengthen customer engagement across all brands represented by the dealership. The role covers both digital and traditional marketing, aligned with brand guidelines and local market dynamics.
- Key Tasks & Responsibilities:
Develop and implement comprehensive marketing strategies and annual marketing plans aligned with OEM guidelines and dealership sales objectives.
Conduct market research, competitor analysis, and customer profiling to identify growth opportunities and support data-driven marketing decisions.
Plan, execute, and monitor integrated marketing campaigns including ATL, BTL, and digital marketing initiatives to increase brand awareness, generate leads, and drive showroom traffic.
Manage brand presence across all communication channels, ensuring consistent brand identity and compliance with OEM brand standards.
Oversee digital marketing activities including website management, SEO, social media advertising, Google Ads, and email marketing while tracking key performance indicators such as CPL and conversion rates.
Organize promotional events, vehicle launches, showroom activations, and community engagement initiatives to enhance brand visibility and customer engagement.
Manage marketing budgets, supervise marketing staff or external agencies, and collaborate with internal teams to ensure effective execution of marketing initiatives and achievement of business objectives.
