The Senior Marketing Specialist is responsible for developing and executing integrated marketing strategies that drive brand growth, audience engagement, and market competitiveness for Spacetoon. This role leads the planning and implementation of both short-term and long-term marketing initiatives across traditional and digital channels, ensuring alignment with the company’s vision and objectives. The position oversees end-to-end digital campaign execution, collaborating with internal teams and external partners to deliver impactful, timely, and cost-effective results. Additionally, the role focuses on enhancing social media presence and engagement through strategic direction and close coordination with the Social Media team to maintain consistent messaging and branding. The Senior Marketing Specialist proactively identifies new opportunities, partnerships, and emerging trends, fostering innovation within the marketing function, while continuously monitoring competitor activities and industry developments to maintain a strong market position.
- Key Tasks & Responsibilities:
Craft and implement both short-term and long-term marketing plans that include traditional and digital marketing channels, aligning them with Spacetoon’s goals and brand vision.
Plan, execute, and oversee digital campaigns from start to finish, ensuring they are delivered on time, within scope, and on budget. Coordinate with internal teams and external partners to achieve campaign objectives
Formulate strategies to increase social media engagement, following, and visibility across platforms.
Collaborate with Social Media Specialist team to ensure consistency in messaging and branding across all platforms
Take the initiative to explore new marketing channels, partnerships, and trends that align with Spacetoon’s brand and audience, fostering an innovative and forward-thinking marketing department.
Keep a close eye on competitor’s activities, marketing initiatives, and industry trends to stay ahead in the market.
