The Social Media Specialist is responsible for managing and growing the clinic’s presence across key social media platforms by developing strategic content plans, creating engaging visual and video content, and writing conversion-focused copy. The role aims to strengthen brand awareness, increase audience engagement, generate qualified leads, and support the clinic’s marketing objectives through performance analysis and close collaboration with doctors and the marketing team.
- المسؤوليات:
Manage the clinic's social media accounts across Instagram, TikTok, Facebook, and YouTube.
Develop and maintain a comprehensive monthly content calendar.
Create engaging, persuasive, and conversion-focused copy for social media platforms.
Design high-quality social media posts using Canva or Adobe Creative Suite.
Edit and produce professional Reels and short-form videos using CapCut, AdobePremiere Pro, or similar editing software.
Monitor social media trends and adapt them to align with the brand's identity and marketing objectives.
Schedule and publish content according to the approved content calendar.
Track social media performance and prepare weekly reports covering Reach, Engagement, Leads, along with actionable recommendations for improvement.
Collaborate closely with the marketing team, photographers, and doctors to plan and produce high-quality content.
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