The Social Media Specialist is responsible for managing the day-to-day presence of the brand across Instagram, TikTok, and YouTube. The role combines content planning, trend spotting, publishing, community management, and performance analysis to keep the brand’s social channels fresh, relevant, and engaging.
- Key Tasks & Responsibilities:
Brainstorm and pitch weekly/monthly content ideas aligned with marketing goals and brand voice.
Build, maintain, and manage detailed Content Calendars to ensure a consistent posting schedule across platforms.
Coordinate with designers, videographers, and copywriters—or create content directly depending on the workflow—to ensure assets are ready on time.
Monitor emerging trends, viral formats, trending audios, and meme culture across TikTok, Instagram Reels, and YouTube Shorts.
Quickly adapt and implement relevant trends into the content pipeline before they expire.
Maintain a Trend Bank or swipe file of ideas for marketing brainstorming sessions.
Manage the day-to-day operations of the Instagram, TikTok, and YouTube channels.
Track daily and weekly performance metrics including views, engagement rate, watch time, shares, and saves.
Prepare Monthly Performance Reports highlighting top-performing content, audience growth, and areas for improvement.
Present findings and actionable recommendations on which content formats to scale or discontinue.
- Work Conditions:
Regular Employment
Indoor
Damascus Governorate - G7HV+9FX, Damascus, Syria
- Job Requirements
Education Degree: Bachelor
Education Specification:
Bachelor Degree in Business Administration Management
- Field Of Experience
2years in
social media accounts for a brand or agency
.
